What is a case competition?

A typical case competition involves solving a real problem for a real client. You will work with other students from across the faculty in teams to analyse a situation, develop solutions, and create a realistic implementation plan for the client. ​

Example cases include:​

Explore how Carlsberg can disrupt traditional on-trade channels, such as bars, restaurants, and cafes in order to digitally engage with consumers andensure further revenue growth in the European region.​

How can IKEA utilise both new and existing circular initiatives in their retail operations to make sustainable choices easier and more convenient for customers?​

How can Pandora reach more Millennials and Gen Z consumers?

“Representing not just my university, but the United Kingdom as well, is not something I ever expected but is something I am extremely grateful and proud of” 

What will I do?

You will work in teams to analyse a real-world business problem within a limited timeframe, develop innovative strategic solutions, and present your recommendations to a panel of judges and industry professionals. ​

You conduct research, develop data-driven proposals, and showcase your problem-solving, presentation, and teamwork skills; demonstrating business acumen​. This is a real opportunity to meet students from around the world and develop global networks and long-lasting friendships.

Representing your country is something that not many people can say they have had the chance to do. So, to sit here and say I have achieved that in an internationally-recognised business case competition with 15 other top business schools around the world is a true honour 

What support will I get?

The selection process is rigorous but rewarding, and students are selected from across the faculty and trained to analyse complex situations. You will gain knowledge in areas far beyond your own specialisms, including strategy, finance, supply chain, HR, and marketing – and apply this to real-world business problems​.

You will be supported with presentation skills, confidence building, and international cultural awareness​. We invite guest speakers from around the globe to work with our students. These include coaches and other students from award-winning universitieswith a strong track record over many years.​You will then put your skills to work in mock competitions and training days on-and-off campus.​

You will be given the opportunity to travel internationally as part of your training​ , and the university will cover all reasonable costs of the trips abroad.

How do I get involved?

To be considered for competitions, you will need to:​

• Have a valid passport with a long enough expiry date​
• International students….your visa will have to allow you to travel​
• Demonstrate punctuality and levels of engagement with the programme you are studying​
• Demonstrate ability and commitment throughout the training programme and beyond.
• Engagement with COIL will help, but it is not strictly required

Interested?

Email Gillian Cosser with a 150-word statement explaining why you would like to be considered for International competitions – OR – if you are interested in COILs as well, use a 250-word statement that covers both. Subject area should say International Competitions – Please include your name, student ID and programme of study​.

We will get in touch with successful applicants to confirm, and then we will be in touch to invite you for shortlisting via solving a brief case and presenting to a panel. We will then be in touch with successful candidates to embark on a series of intensive training sessions to get you ready for competitions.​

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