by Rozel Estrellado

Marketing Student at The Manchester Metropolitan University



This Monday, we had the opportunity to visit Tommy’s office, where Marcus Foley delivered a valuable talk and workshop on the Distinctiveness Framework, a powerful approach to making brands truly stand out.

During the session, me and Tram Anh Nguyen applied the framework to Pandora and developed a fresh concept: Security Charms, combining style with functionality for a unique customer experience.

This trip was an amazing opportunity to learn, collaborate, and apply creative thinking in a real-world setting.🎨

And after the workshop, we explored London’s seasonal streets and admired the Christmas lights, a perfect way to end an inspiring day.🎄

A huge thank you to the amazing Tommy team, Marcus Foley, Joy Stefaniszyn-Greenwell, and Annie Muggoch, as well as Ali Payne for their support and guidance.

I also want to express my appreciation to Dr Charlene Sharp, Tamsin Scott, and Stuart Grainger for giving us students this opportunity and for accompanying us!