Congratulations to Monazza Anwar

Postgraduate winner for the #TeamMIBT #FutureMe department challenge.

Monazza is studying MSc. International Business Management and created this insightful article about the role our industries can play to create a better future.

CREATING A FAIRER SOCIETY

In a world where wealth gaps widen and disparities based on gender and ethnicity persist, it’s high time we question the fairness of our political, economic, and social systems. As we set out on this collective journey, let’s explore how the transformative power of marketing, brands, businesses, and the tourism industry can weave a narrative that fosters a fairer society. 

But how do we define and measure fairness in our systems? What responsibilities do we owe to each other as individuals, businesses, and as a society? A fair society is not confined by borders. International businesses play a pivotal role in shaping economic systems worldwide. What responsibilities do multinational corporations have in fostering equitable approaches and how can the tourism industry contribute to bridging cultural divides?  

As we challenge assumptions and embrace diversity, it becomes imperative to consider the global impact of our actions. 

MARKETING AS A CATALYST FOR CHANGE 

Enter the stage: marketing, the storyteller of our age. Often seen as a powerful influencer, marketing, with its persuasive charm, can redefine narratives, challenge stereotypes, celebrate diversity and break down barriers. Imagine marketing campaigns that go beyond selling products – ones that beckon us toward a society where everyone has a seat at the table. 

BRANDS AS ADVOCATES FOR EQUALITY 

Brands hold a unique power. Beyond profit margins, they can act as advocates for equality, ensuring that their products, services, and workplace practices reflect a commitment to diversity, fairness, affordability and accessibility. As advocates of social causes and corporate social responsibility initiatives, brands can be a positive force towards a fairer society. 

INTERNATIONAL BUSINESS AS A FORCE FOR GLOBAL CHANGE 

Imagine businesses not solely driven by profit but as catalysts for positive transformation, challenging assumptions about the distribution of resources and opportunities on a global scale. Businesses operating internationally can redefine fairness by championing fair trade practices, investing in local communities, and ensuring that their operations contribute positively to the societies in which they operate. 

TOURISM AS A CULTURAL AMBASSADOR 

The tourism industry possesses the unique ability to connect people across borders. Beyond the allure of destinations, responsible tourism is about fostering cultural exchange, preserving cultural heritage and supporting local economies. By embracing diversity and promoting inclusivity, the tourism sector can become a powerful force in breaking down cultural barriers and promoting a more equitable global society. 

CALL FOR CHANGE: TOWARDS A FAIRER SOCIETY 

The pursuit of a fairer society is not just a lofty ideal; it’s a collective responsibility. Leveraging the influence of marketing, the impact of brands, the resilience of businesses, and the connective power of the tourism industry, we can contribute to dismantling systemic barriers and fostering a world where everyone has an equal opportunity to thrive.